Spring Summer 2026
Lightness, reconsidered
HOWWEWHY
"AT HOWWEWHY, WE CARE ABOUT THE LIFE YOU ARE LIVING, THE MOMENTS YOU ARE CREATING, AND HOW YOU WANT TO FEEL ALONG THE WAY."
WE CREATE CONTEMPORARY MENSWEAR DESIGN AROUND THAT LIFE, BRINGING TOGETHER EXPERIMENTAL DESIGN, ARCHITECTURAL THINKING, AND HANDWOVEN INDIAN CRAFT TO CREATE PIECES THAT FEEL DISTINCTLY YOUR OWN.
Virtual Try- On
Not sure how it'll look? Try it on virtually before you buy
Custom Tailoring Available
We also offer made-to-measure tailoring, crafted to your exact body measurements. Further details are provided at each product page.
Each garment is made to order with care and will be delivered within 7–10 days.
Easy return within 14 days.
Worn & Loved
Discover the designs our customers return to time and again—where timeless craftsmanship meets contemporary expression.
Blue Gradient Shirt
Classic Seesucker Shirt with Back Detail
The Kolam Shirt
"Available to shop only at Evoluione, Chennai."
Handwoven Fine Cotton : Reimagined for today
For SS26, we have worked with fine handwoven cotton — lightweight, soft, breathable, and naturally suited to the Indian climate.
Why it Matters?
Each thread allows air to move freely, keeping the body cool — handwoven cotton has a distinctive texture shaped by the slower art of weaving.
